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All WooCommerce variable products have a dropdown to select which variant the customer wants to add to cart. The standard behaviour is to not set a default and until a variant is chosen the ‘Add to Cart’ button is not visible.
This can cause confusion to customers coming to your site, which as a knock on affect could cause a lower than average conversion rate.
You can solve this by manually setting a default option per product, but this can be time consuming on sites with lots of products and also the user can still ‘clear’ the selection, causing the Add to Cart button to hide again.
This plugin aims to solve these issues by removing the blank ‘Choose an Option’ value from the dropdown, removing the link to clear the options and instead listing out only the actual variants, always setting a default.